Qiora is the premium line from Shiseido. It's philosophy is purify, calm, enhance and soothe using a lot of aromatherapy. It is pricy so I only bought the moisturizer, 4.2 oz, $70. I got the level IV moisturizer because I wanted something not too rich but not too watered down so that a little is all I needed. I love using this at night because the fragrance does calm me down and the light moisturizer gets fully absorbed without any oily feeling. It is a big bottle and I have had it for over a year now. Shiseido is a good brand and this is probably great stuff but since I started using Laneige products and they are cheaper, I probably won't repurchase this unless I wanted to splurge.
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